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Carleigh Yeomans

Lecturer in Management and Marketing, Swinburne University of Technology

Dr Carleigh Yeomans is a Lecturer at Swinburne University of Technology in the School of Business, Law and Entrepreneurship. She holds a PhD in marketing, with her main research areas focusing on customer behaviour, engagement and retention in sport and leisure subscription contexts. Additional research interests lie in the areas of analytics and innovation applied to sport and leisure, particularly concerning community wellbeing, participation and marketing.


  • –present
    Lecturer in Management and Marketing, Swinburne University of Technology


  • 2021 
    Swinburne University of Technology, PhD


  • 2024
    Social value accumulation through Australian aquatic facilities, Managing Sport and Leisure
  • 2024
    Who churns from fitness centres? Evidence from behavioural and attitudinal segmentation, Managing Sport and Leisure
  • 2023
    Exploring the interplay between attitudinal and behavioural determinants of fitness centre member retention, Managing Sport and Leisure
  • 2023
    The enduring necessity of fitness centres in times of global uncertainty, Managing Sport and Leisure
  • 2023
    A systematic review of the wellbeing benefits of being active through leisure and fitness centres, Leisure Studies

Professional Memberships

  • Sport Management Association of Australia and New Zealand
  • European Association of Sport Management
  • World Leisure Congress
  • Australia & New Zealand Association for Leisure Studies

Research Areas

  • Sport And Leisure Management (150404)
  • Marketing Communications (150502)
  • Marketing Management (Incl. Strategy And Customer Relations) (150503)