Charlotte Shi

Charlotte’s current role involves lecturing, leading seminars/tutorials, marking coursework and providing timely and constructive feedback on assignments. She uses a range of interactive teaching methods and organise task-based exercises, such as group discussions, formative presentations and group assignments. She also focuses on applied learning, encouraging students to apply theoretical analysis to various real life cases to enhance their understanding.

She supervises 10 final year students on their dissertation projects, using her own research experience to lead students to develop their research skills, and come up with strategic and creative solutions.

Charlotte is a graduate from the University of Manchester with her first degree in Management and Marketing of Fashion Textiles. Later adding a Masters in International Business and Management. She worked for the British Luxury Burberry, in particular she was involved in developing marketing and customer engagement strategies on an international level. Her academic career first started as a researcher & teaching assistant at the University of Manchester teaching on International Fashion Marketing and Retail Strategy at undergraduate level and Multi-Channel Marketing at postgraduate level.

She had published journal and conference papers in the field of Marketing and Retailing and presented at international conferences.