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Professor and Dean, UNSW Business School, UNSW Sydney

Prior to his appointment as Dean, Chris was Deputy Dean of UNSW Australia Business School and Director of the Australian Graduate School of Management (AGSM). As head of the AGSM he was responsible for post experience general management programs that come under the AGSM brand. This includes Executive Education, MBA (full-time), MBA Executive, and the Master of Business and Technology Program. This appointment followed four years as Associate Dean (Management Education) at the University of Sydney Business School, where he led the School’s entry into mainstream Management Education (MBA/Executive Education/pre-experience Master of Management). Prior to this Chris was Professor and Chair of the Marketing Department within the University of Sydney Business School. This followed seven years in the School of Marketing at the Faculty of Economics and Commerce, UNSW.

Chris’s research focuses on international marketing and strategy, and in particular issues relating to the internationalization process, international alliances and international entrepreneurship. He has taught Strategic Marketing, Corporate Strategy, Entrepreneurship and International Marketing on undergraduate, postgraduate and executive programs. Chris has also taught at the China Europe International Business School (CEIBS) in Shanghai, Trinity College, Dublin, and on behalf of Duke Corporate Education for global corporations.

In addition to his academic activities, Chris has carried out consulting and executive teaching assignments in Asia, Australia and Europe, for clients such as Rio Tinto, Microsoft, PriceWaterhouseCoopers, HSBC, Westfield, Genpact, ArcelorMittal, Macquarie Bank, Austrade, Sony Music, IBM and Clayton UTZ. He has been a member of the Australian Marketing Institute's (AMI) National Advisory Board, is a Fellow of the Institute and is a Certified Practicing Marketer (CPM). Chris was also an elected member of the Executive of the Australian New Zealand Marketing Academy (ANZMAC) from 2004 - 2009. He is a Graduate of the Australian Institute of Company Directors (GAICD).

Chris has published a number of research papers, case studies and management articles in a range of leading academic journals, management texts, and government reports. His book, The SILK Road to International Marketing, co-authored by Tim Ambler of London Business School, has been used in Masters programs in Australia, Europe and the USA.

Prior to entering academia Chris worked as a Marketing Manager for Procter & Gamble in Europe and the Middle East; and a market research consultant with Donovan Research (now TNS) in Perth, Western Australia.


  • –present
    Dean, UNSW Business School, UNSW Australia


    University of Western Australia, BCom (Hons)
    London Business School, PhD