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Cristina Galalae

Lecturer in Marketing, University of Leicester

I am an interpretative consumer researcher on a quest to expand knowledge on multicultural and interconnected marketplaces and understand their role in fostering societal engagement and well-being.

My interest in exploring cultural diversity within and across nations was spawned and nurtured by my experiences working and living in a number of countries, in continental Europe, Africa and in the USA.

I joined the University of Leicester (UK) in 2019, having previously been a Senior Lecturer at Coventry University (UK). I have completed my formative journey at the University of Texas at Austin (USA) as a Fulbright scholar, the University of Manchester (UK), as a European Social Fund grantee, and at the Bucharest Academy of Economics (Romania), which awarded me a Ph.D. in International Business in 2015. Prior to pursuing my doctoral studies, I have worked as a marketing specialist for multinational companies, as well as small enterprises.

My research has been published in outlets such as the Journal of Public Policy & Marketing, Journal of Business Research and Consumption, Markets & Culture.


  • –present
    Lecturer in Marketing , University of Leicester


  • 2015 
    Academy of Economics, Bucharest , PhD