Dani Madrid-Morales is a PhD Fellow at the Department of Media and Communication, City University of Hong Kong, where he researches China’s international broadcasting towards Africa and its reception and impact in Kenya and South Africa. Dani’s research interests include soft power and public diplomacy, international communications and contemporary East Asian popular culture.
He has written on Japan’s visual culture, the globalization of South Korean pop culture and China’s online public diplomacy. He is co-author of two books and half a dozen academic publications, as well editor of the book Comunicación y poder en Asia Oriental [Communication and Power in East Asia], published in 2017 by Oberta Publishing.
Before pursuing an academic career, Dani worked as a broadcast journalist covering East Asia for Spanish media.