David is an Associate Professor in Information Systems at the University of Bath. He also holds a Visiting Fellowship at at The University of Lincoln.
Most of my work considers the data that digital technologies collect and how the resulting information can provide insights about individuals and their behaviour, delivering positive social, economic and industrial impacts. For example, opportunities afforded by new technology are perfectly suited to understanding how people behave in everyday life. However, unlike other methodological developments in psychology (e..g, eye-tracking or fMRI), mass-adopted technologies (e.g., smartphones, social media and video games) are subjects of interest in their own right. I am equally interested in the impact this technology has on people and society more broadly.