David Craig

Since 2009, Craig has taught graduate courses at USC Annenberg in global, Chinese, and U.S. media industries. He is a pioneer in creator studies, an interdisciplinary field studying the cultural economy emerging off social media platforms and driven by social media entrepreneurs, whether described as creators influencers, game players, vloggers, or, in China, KOLs, zhubo, or wanghong. He is Co-Director of the dual MA program in Global Media and Communication with the London School of Economics, a visiting scholar in Harvard's Berkman Klein Center in the Institute for Rebooting Social Media, a visiting professor at Shanghai Jiao Tong University in the Institute of Cultural and Creative Industry, and a Global Fulbright scholar. Prior to his academic career, Craig was a Hollywood producer and television executive responsible for over 30 films, TV programs, web series, documentaries, and stage productions that garnered over dozens of Emmy, Golden Globe, and Peabody awards and nominations.