David Houghton

David is currently a Lecturer in Marketing at Birmingham Business School, University of Birmingham. He has a Ph.D. in Management from the University of Bath, and a degree in Psychology. His research centres on the psychology of communication online, with a specific interest in the management of privacy, self-disclosure, uncertainty reduction and the formation, maintenance and deterioration of relationships.

This research is combined with social marketing and social media to develop an understanding of how to best promote healthy social practices for individuals and society more generally. Dr. Houghton holds a general research interest in psychology, technology and social marketing.