Professor of Marketing, University of Toronto

David Soberman is a Professor of Marketing and the CN Chair in Strategic Management at the Rotman School of Management at the University of Toronto. Professor Soberman joined the Rotman School in September 2008 after spending 12 years at INSEAD in Fontainebleau, France. He is a licensed Professional Engineer (Ontario), holds a Ph.D. (Management) from the University of Toronto and an MBA and a B.Sc. in Chemical Engineering from Queen’s University in Kingston.

Professor Soberman's research consists of using applied microeconomics and game theory to analyse a number of marketing phenomena. He uses this approach to examine how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel and the introduction of innovations to markets. Professor Soberman's research has appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing and the California Management Review. His co-authored article in the International Journal of Research in Marketing "The Economics of Quality-Equivalent Store Brands" was the 2006 recipient of the Best Paper Award. His co-authored paper in Marketing Science "Markets for Product Modification Information" was the 2000 recipient of the John DC Little Best Paper Award. Professor Soberman is an Area Editor for the International Journal of Research in Marketing and a member of the Marketing Science editorial board.

Before his doctoral studies, Professor Soberman held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.


  • –present
    professor of marketing, University of Toronto


  • 1996 
    University of Toronto, PhD in Management