Associate Professor of Marketing and Consumer Culture, Kedge Business School

Dr. Diego Rinallo is Associate Professor of Marketing and Consumer Culture at Kedge Business School, which he joined in 2012. Previously, he worked for Bocconi University, which also granted his Ph.D. in Business Administration and Management. Diego's research interests include various aspects of consumer culture, including gender, sexuality, food, fashion, trade fairs, religion and spirituality. His work favors interpretive, critical and qualitative research methods.

He has published extensively in top-ranking academic journal, including Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing, British Food Journal, Industrial Marketing Management, Journal of Management, Spirituality, & Religion, and Consumption, Markets & Culture. His books include Trade Shows in the Globalizing Knowledge Economy (Oxford University Press, 2014), Event Marketing (Bocconi University Press, 2017), Consumption and Spirituality (edited, Routledge, 2013) and Consumer Culture Theory (edited, Emerald, 2016). Some of his published work can be found at

In the last few years he has worked extensively on food heritage in the context of the EU-funded project AlpFoodway ( He is now member of the steering committee for the inscription of the Alpine Food Heritage in the UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.


  • –present
    Associate Professor of Marketing and Consumer Culture, Kedge Business School


  • 2005 
    Bocconi University, Marketing