Professor and Co-Director of Behavioural Economics in Action at Rotman (BEAR), University of Toronto

Dilip Soman's research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He works with ideas42 and serves as advisor to a number of welfare organizations. He is the author of The Last Mile: Creating Social and Economic Value from Behavioral Insights published by University of Toronto Press.

Experience

  • –present
    Dilip Soman is a Professor of Marketing and Co-Director of Behavioural Economics in Action at Rotman, University of Toronto

Education

  • 1997 
    University of Chicago, PhD, Marketing and Behavioral Sciences