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Professor of Consumption, Culture and Commerce, Department of Marketing & Management, University of Southern Denmark

I am a professor WSR (with special responsibilities) at University of Southern Denmark, where I head up the Consumption, Culture and Commerce research unit. I am a consumer culture researcher, whose work primarily explores the moral dimensions of consumption and markets, and advances relational perspectives on consumer culture, such as actor-network theory. My current research projects investigate topics, such as the affective life of consumer responsibilization (in collaboration with P. Rojas, University of Birmingham).

Selected publications:

Bajde, Domen. Marketized philanthropy: Kiva’s utopian ideology of entrepreneurial philanthropy. Marketing Theory 13, no. 1 (2013): 3-18.

Canniford, R., & Bajde, D. (2015). Assembling consumption. Routledge.

Bajde, D. (2013). Consumer culture theory (re) visits actor–network theory: Flattening consumption studies. Marketing Theory, 13(2), 227-242.

Bajde, D. (2009). Rethinking the social and cultural dimensions of charitable giving. Consumption, Markets and Culture, 12(1), 65-84.


  • –present
    professor WSR, University of Southern Denmark


  • 2006 
    University of Ljubljana, PhD in Business Administration