Dr Natalya Saldanha has a PhD in Marketing and her research interest lies in Social Media Influencers, Cancel Culture, Brand Management and Celebrity Endorsements. Natalya has worked in Media and Advertising for nine years; of which five and a half years have been in global Media Companies such as Viacom (Vh1) and Disney. She has also worked for three years with one of the world’s best advertising agencies, Mullen Lowe Group. Natalya has an MBA from the UK and a post-graduate certificate in Media and Advertising.
Experience
–present
Lecturer, Victoria University
Education
2019
RMIT University, Australia, PhD
2008
Robert Gordon University, U.K., MBA
Publications
2023
How do consumers interact with social media influencers in extraordinary times?, Journal of Research in Interactive Marketing
2022
Cancel culture and the consumer: A strategic marketing perspective, Journal of Strategic Marketing
2018
A strategic view of celebrity endorsements through the attachment lens, Journal of Strategic Marketing
2018
Who is the attached endorser? An examination of the attachment-endorsement spectrum, Journal of Retailing and Consumer Services