Dr Paul A Symonds

Marketing and Wayfinding Expert, Cardiff Metropolitan University

My work involves Wayfinding i.e. the act of how we find our way between places. I am interested in the sociology of wayfinding, heritage interpretation in wayfinding practice and how wayfinding can be used in tourism spaces such as in urban center's, for sustainability, on bay trails, museums and airports. Paul also runs www.travelwayfinding.com


  • –present
    PhD Candidate in Wayfinding, Cardiff Metropolitan University


  • 2006 
    University of Sunderland, Masters in Computer Based Information Systems


  • 2017
    Exploring an Absent Presence: Wayfinding as an Embodied Sociocultural Experience, Sociological Research Online
  • 2016
    Skype as a Tool for Qualitative Research Interviews, Sociological Research Online

Professional Memberships

  • Tourism Society