My research interests are in social interaction: conversation analysis and membership categorization analysis of interaction in a variety of contexts including healthcare settings, police interviews and hostage negotiation, mediation, dating, education, commercial sales encounters, and communication training. Some of my research underpins the 'Conversation Analytic Role-play Method', a technique for communication training that I have developed www.carmtraining.org. I have run hundreds of workshops with service providers across public, third and commercial sectors. I also train other conversation analysts to create (pathways to) impact with their research. I am also co-founder of CARMeggs, a CARM research enterprise with brand and design company A Dozen Eggs. CARM won Loughborough University's Social Enterprise award (2013). I also won a British Psychological Society mid-career award in 2011 and a Wired Innovation Fellowship in 2015. My research and biography were the subject of BBC Radio 4’s ‘The Life Scientific’ (2013). I have given talks at TEDx (2014), the Royal Institution Friday Evening Discourse (2015), at Latitude Festival 2016 on the Wellcome Trust/British Psychological Society stage, at New Scientist Live (2016), at Risky Business (2017), at SciFoo at the Googleplex, CA (2017), and at Cheltenham Science Festival (2018). I was interviewed about my new popular science book (Talk: The Science of Conversation) in The Observer (2018) .