Erica van Herpen

Erica van Herpen is Associate Professor in the Marketing and Consumer Behavior Group at Wageningen University, the Netherlands. Her research focuses on consumer decisions in retail and household settings. She examines how the presentation of products affects consumer behavior, how consumers can be stimulated to buy more healthful and/or more sustainable food products, and how consumers use food products. Her recent work focuses especially on the collateral damage of household food management, that is, food waste. Ongoing studies examine factors that influence the amount of household food waste, validation of measurement methods for household food waste, and the impact of interventions to diminish this waste. Erica enjoys interdisciplinary research collaborations, and her work has appeared in academic journals in the areas of consumer behavior, sustainability, as well as food science. She has participated in various EU projects, among which the project REFRESH about food waste; is currently leading the Dutch project FETE, which examines transitions in the food system to reduce food waste; and is an expert member of the European Consumer Food Waste Forum.