Eugine Tafadzwa Maziriri is currently a PhD candidate within the School of Economic and Business Sciences at University of the Witwatersrand, in Johannesburg, South Africa. His research interests are in the fields of small business management, green marketing, consumer behaviour, entrepreneurship, and enterprise development especially within the context of technology and innovation management. Eugine is well-versed in both qualitative and quantitative research techniques. He has published a number of research articles in both conferences and peer-reviewed international scientific journals, such as the International Business & Economics Research Journal; Journal of Economics and Behavioral Studies and the International Journal of Business and Management Studies. Furthermore, he is a committed member of numerous international research and scholarly networks and associations. He is also currently engaged in the supervision of numerous master's candidates. Since research is an inquiry aimed at increasing scientific knowledge, and applied research is an effort aimed at using basic research for solving problems or developing new processes, products, or techniques. Eugine believes that research itself provides an important long-run perspective on the issues that we face on a day-to-day basis.