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Francesca Sobande

Lecturer in Digital Media Studies, Cardiff University

Francesca Sobande is a lecturer, researcher, and writer who explores the power and politics of media and the marketplace. Her research particularly focuses on digital remix culture, Black diaspora and archives, feminism, creative work, pop culture, and devolved nations.

Francesca is the author of The Digital Lives of Black Women in Britain (Palgrave Macmillan, 2020) which is based on her PhD in critical approaches to consumer culture (University of Dundee, 2015-2018). She is also co-editor with Akwugo Emejulu of To Exist is to Resist: Black Feminism in Europe (Pluto Press, 2019) and co-author with layla-roxanne hill of Black Oot Here: Black Lives in Scotland (Bloomsbury, forthcoming 2022).

Francesca's research has been published in a range of international journals such as Television & New Media, Journal of Consumer Research, European Journal of Cultural Studies, Consumption Markets & Culture, European Journal of Marketing, Marketing Theory, and Communication, Culture & Critique. She has been Course Director of the BA Media, Journalism and Culture programme at Cardiff University since 2019 and in 2020 Francesca developed a new undergraduate module on "(Me)me, Myself, and I: The Power and Politics of Digital Remix Culture and Online Inequalities".

Previously, Francesca was a Lecturer in Marketing and Advertising (Edge Hill University), a Tutor in Marketing and Management (University of Dundee), and worked in communications in higher education, the arts, and not-for-profit sector. Her current projects include ongoing research that builds on her previous work on so-called brand "woke-washing" to explore the relationship between digital culture, consumer culture, and social justice (under contract with University of California Press).


  • –present
    Lecturer in Digital Media Studies, Cardiff University