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Professor of Creativity, Cardiff Metropolitan University

Gareth Loudon is a Professor of Creativity at the Cardiff School of Art and Design (CSAD) and co-founder and Director of the Centre for Creativity Ltd that undertakes research, training and consultancy in key areas of creativity. He is also one of the co-founders of the User Centred Design research group at CSAD.

His research interests focus on creativity, play and innovation, combining ideas from anthropology and psychology, engineering and design. Previously he worked for Apple Research and Ericsson Research in the design and development of new software and computer embedded products. He has 30 years experience in academic and industrial research and has taken several research ideas all the way through to commercial products for large companies such as Apple.

Gareth has several patents to his name and over 70 publications in total. He has won many awards including Best Software Product Award at COMDEX Asia, and for his concept design work from IDSA/BusinessWeek.

Gareth is a Chartered Engineer, a Fellow of the Institution of Engineering and Technology and a Fellow of the Higher Education Academy.


  • –present
    Professor of Creativity, Cardiff Metropolitan University