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Ghalia Shamayleh

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PhD Candidate, Marketing, Concordia University

I am a fourth-year Marketing Ph.D. Candidate at the John Molson School of Business of Concordia University and am lucky enough to call Professor Zeynep Arsel, my academic supervisor. My background is in Marketing, I have a BSc in Economics with a concentration in Marketing from the Wharton School of Business and an MSc in Marketing from Concordia University. My research interests pertain to the effect of technology and the internet, namely social media, on consumers' expression of identity, their relationships with other consumers and the brands they consume.

Experience

  • 2017–present
    Research assistant, Concordia University
  • 2023–present
    Instructor, Concordia University
  • 2018–2019
    Teaching Assistant, Concordia University

Education

  •  
    Concordia University, PhD in Marketing
  • 2019 
    Concordia University, MSc in Marketing
  • 2016 
    McGill University, Certificate of Proficiency in French - Language and Culture
  • 2015 
    Concordia University, Graduate Diploma in Communication Studies
  • 2013 
    University of Pennsylvania, BSc in Economics

Publications

  • 2021
    From Blogs to Platforms: Content Landscape and Affordances, Chapter in Routledge Handbook of Digital Consumption

Grants and Contracts

  • 2022
    Concordia University Public Scholar
    Role:
    Funding Source:
    Concordia University
  • 2022
    Bourse d'Etudes Supérieures en Commerce et en Administration Humberto Santos
    Role:
    Funding Source:
    Concordia University
  • 2022
    ACR/Sheth Foundation Dissertation award
    Role:
    Funding Source:
    ACR/Sheth Foundation
  • 2020
    National Bank PhD Fellowship
    Role:
    Funding Source:
    National Bank
  • 2019
    The Concordia University PhD Fellowship
    Role:
    Funding Source:
    Concordia University
  • 2019
    Concordia University PhD Tuition Scholarship
    Role:
    Funding Source:
    Concordia University
  • 2018
    Runner Up to Best Poster - Annual Graduate Research Exposition
    Role:
    Funding Source:
    Concordia University
  • 2018
    SSHRC Joseph-Armand Bombardier Canada Graduate Scholarships
    Role:
    Funding Source:
    Social Sciences and Humanities Research Council of Canada
  • 2016
    Tata Communications Prize in French as a Second Language
    Role:
    Funding Source:
    McGill University

Professional Memberships

  • Golden Key Society
  • Beta Gamma Sigma