Contributions to the academic research community
Dr. Lee focuses on investigating the emotional, cognitive, interpersonal, and cultural dynamics of consumers, entrepreneurs, and investors. She conducts interdisciplinary research in the areas of business and psychology to uncover the specific psychological processes that underlie decisions and behaviors. Lee has been actively publishing peer-reviewed journal articles and scientific research reports, several of them being quartile 1 journals in the field. She utilizes a variety of rigorous research methods, such as empirical laboratory research, longitudinal experiments, field studies, and behavioral research. By investigating the relevant phenomena and uncovering innovative new knowledge, she aspires to advance theoretical understanding of the cooperative communal dynamics and provide practical ways for marketers in profit, non-profit, and governmental organizations to develop products, services, and programs that enhance social well-being.
Crystal has been receiving numerous competitive research awards and grants. She is recipient of Atracción del Talento Investigador Jóvenes doctores, Comunidad de Madrid, España. She has ben the Principal Investigator of several research grants, including the Proyecto Interdisciplinares, Comunidad de Madrid, Greater Good Science Center at the University of California-Berkeley, and Kenneth M. Jastrow Fellowship, the University of Texas at Austin, USA. She is currently also a research team member of Fundación Ramón Areces grant as well as Ministerio de Ciencia, Innovacion y Universidades. By developing new knowledge through rigorous research, she promotes innovative business ideas that enrich the well-being of the global society.
Contributions to the training of young researchers
At UC3M, Crystal teaches Consumer Behavior (an undergraduate course at Getafe campus) and Marketing Analytics and Experimental Research (a Master's of Marketing course at Puerta de Toledo campus). She has received the excellence in teaching award at Universidad Carlos III de Madrid in 2021 and nominated at the University of Texas at Austin in 2015. Dr. Lee has also supervised numerous Master’s Thesis at Universidad Carlos III de Madrid, Master of Science in Marketing program. During this process, Dr. Lee has been mentoring students and guiding them to shape their thesis in ways that would be the most beneficial for their career path.
Contributions to society
Dr. Lee’s research findings have direct contributions to society due to her keen interest in discovering critical factors that facilitate the creation and maintenance of sustainable and cooperative communities that enhance individual and societal well-being. She actively shares her research findings with academics, practitioners, and other interested organizations and individuals during international conferences, workshops, and seminars. Importantly, her key passion involves using her talent and research skills to enhance the financial and psychological well-being. Thus, she organizes workshops to help individuals develop practical skills such as financial decision-making, microbusiness entrepreneurship, and career planning.