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I study how beliefs, decisions, and behaviors are influenced by social media and technology, primarily through the lens of habits.

I am currently attending USC to acquire my PhD in Social Psychology, with a focus on media habits. I research the impact of social media on human behavior, while also seeking to understand how technology shapes the spread and adoption of behaviors and ideas across individuals and/or groups.

My research background includes a research masters degree from INSEAD in marketing science with a focus on consumer behavior. My expertise in Social Media comes from nearly 5 years of dedicated research and work on digital strategy with Temin and Company in New York City (some while part-time as a student at Swarthmore College) as well as advertising experience at Sony Pictures Home Entertainment and Research Associate work at Columbia University's business school. I graduated from Swarthmore College in 2013, where I completed an Honors Major in Political Science and Major/Honors Minor in Economics. This included extensive coursework in mathematics, philosophy, psychology, political and economic theory, and english literature.

Experience

  • –present
    PhD Student, University of Southern California

Education

  • 2018 
    INSEAD, MS / Marketing Science
  • 2013 
    Swarthmore College, BA / Honors Political Science & Economics

Publications

  • 2021
    Habits and the Electronic Herd: The Psychology behind Social Media's Successes and Failures, Consumer Psychology Review

Professional Memberships

  • Society for Personality and Social Psychology