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Professeur Associé en Marketing, Pôle Léonard de Vinci – UGEI

Insaf Khelladi is an Associate Professor at EMLV Business School - Léonard de Vinci Pôle Universitaire Research Center, 92 916 Paris La Défense, France. She holds a Ph.D in Management & an MBA from Université Côte d’Azur. Her research interests evolve around the underlying cognitive processes in the online, offline and human-machine interaction contexts, and their inherent consequences on individual (consumer, individual investor), group (virtual teams, entrepreneurial teams, generational cohort), organizational (corporate e-reputation, Champagne houses) and industry (wine) level. She published in journals such as TFSC, IEEE Transactions on Engineering Management, International Marketing Review, Management Decision, and Journal of Technology Transfer.

Experience

  • 2014–present
    Professeur Assistant en Marketing , ICN Business School (Nancy-Metz)