Menu Close
The Conversation

Jacqueline Burgess

2

Articles

2

Comments
Lecturer in International Business, University of the Sunshine Coast

Jacqueline's research focuses on narrative brands, which includes video games, television and movie series that exist as both creative works and products with consumer expectations borne out of a deep emotional attachment. Jacqueline’s research sits in that creative-commercial intersection and explores the consequences of consumer expectations and attachments. She has a particular interest in the marketing and brand management of video games and also explores the emotional attachments consumers develop to human and other digital media brands.

Experience

  • 2022–present
    Lecturer, University of the Sunshine Coast
  • 2021–2022
    Associate Lecturer in International Business , University of the Sunshine Coast
  • 2020–2021
    Associate Lecturer in Marketing, University of the Sunshine Coast

Education

  • 2020 
    Curtin Universitiy, Graduation Certificate in Tertiary Teaching
  • 2019 
    University of the Sunshine Coast, PhD (Marketing)
  • 2015 
    University of the Sunshine Coast , Bachelor of Business (Honours)
  • 2014 
    University of the Sunshine Coast , Bachelor of Arts/Bachelor of Business

Publications

  • 2023
    'It's almost a full-time job just marketing your own book’: Understanding Novelists Marketing Knowledge and Practices, Creative Industries Journal
  • 2023
    ‘The theatre was dark’: exploring regional Australian theatre’s resilient response to COVID-19, Regional Studies
  • 2023
    The Final Word on sports podcasts: Audience perceptions of media engagement and news consumption, Media International Australia
  • 2023
    Investigating consumer perceptions of brand inauthenticity in a narrative brand ending, Journal of Product and Brand Management
  • 2022
    Rethinking crime fiction readers, Creative Industries Journal
  • 2022
    Exploring player understandings of historical accuracy and historical authenticity in video games, Games and Culture
  • 2022
    Exploring how players use emergent narrative in strategy games, Entertainment Computing
  • 2022
    Developing professional networks: the missing link to graduate employability, Education+ Training
  • 2021
    A Hierarchy of Acceptable Changes for Audiences of Nostalgic Narrative Media Brands, International Journal on Media Management
  • 2021
    In a story-driven game, if the ending sucks it can ruin the whole franchise”: evaluating a narrative brand’s crisis recovery, Leisure/Loisir
  • 2021
    Exploring lack of closure as a brand transgression, Journal of Consumer Marketing
  • 2021
    Developing professional networks: the missing link to graduate employability, Education + Training
  • 2021
    The Female Video Game Player-Character Persona and Emotional Attachment, Persona Studies
  • 2021
    Exploring emergent co-creative narrative in a strategy video game brand, Journal of Media Business Studies
  • 2020
    Exploring the forced closure of a brand community that is also a participatory culture, European Journal of Marketing
  • 2020
    The effect of a brand transgression on a politician’s brand resonance: the case of Kevin Rudd, Journal of Political Marketing
  • 2020
    “I Harbour Strong Feelings for Tali Despite Her Being a Fictional Character”: Investigating Videogame Players’ Emotional Attachments to Non-Player Characters, Game Studies
  • 2018
    “Is It Too Much to Ask That We’re Allowed to Win the Game?”: Character Attachment and Agency in the Mass Effect 3 Ending Controversy, Bulletin of Science, Technology & Society
  • 2018
    Media fans’ alignment with branding: A rich and under-explored research domain, Journal of New Business Ideas & Trends
  • 2017
    Flow and Pokémon GO: The Contribution of Game Level, Playing Alone, and Nostalgia to the Flow State, e-Journal of Social & Behavioural Research in Business
  • 2014
    An examination of the four factors of brand resonance and their theoretical application to video games, The Journal of New Business Ideas & Trends

Grants and Contracts

  • 2022
    Investigating Authors' Knowledge of Marketing
    Role:
    Investigator
    Funding Source:
    YES Research Scheme
  • 2022
    Investigating unfair business practices in the digital marketing industry
    Role:
    Investigator
    Funding Source:
    Australian Small Business and Family Enterprise Ombudsman
  • 2022
    Endeavour Foundation VR Cybersickness Project
    Role:
    Investigator
    Funding Source:
    Endeavour Foundation

Professional Memberships

  • Digital Games Research Association (DIGRA)
  • Higher Education Research and Development Society of Australasia (HERDSA)
  • Australian & New Zealand Marketing Academy
  • Digital Games Research Association Australia (DIGRAA)

Research Areas

  • Marketing (1505)
  • Communication And Media Studies (2001)