Jacqueline Rifkin

Jacqueline Rifkin is an Assistant Professor of Marketing at Cornell University's SC Johnson College of Business. Previously she was an Assistant Professor of Marketing at UMKC’s Henry W. Bloch School of Management. Jacqueline earned her Ph.D. in Business Administration in the area of marketing at Duke University and her Bachelor of Arts in Psychology at the University of Pennsylvania.

Jacqueline’s research explores the role of consumption in enhancing and/or diminishing consumer well-being. Her recent research focuses on how time perceptions influence consumer decision-making and well-being, as well as how different aspects of consumers’ experiences impact their evaluations and well-being. Her research has been published in Journal of Consumer Research and Journal of Marketing, and has been featured in popular press outlets including Wall Street Journal, NPR, Der Spiegel, and Swedish Public Radio.

Before entering academia, Jacqueline worked in the marketing and market research industries in Boston and Philadelphia.