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Professor of Marketing & Innovation, University of Montana

My expertise as a marketing professor includes:
* distribution channels and relationships between manufacturers and distributors/retailers
* strategic marketing used to commercialize emerging technologies (aka high-technology marketing) for a wide variety of technologies, including electric vehicles
* barriers to the adoption/diffusion of innovation across multiple domains, including ecological restoration
* company efforts to infuse sustainability into their product development & innovation processes, including biomimicry (nature-inspired innovation)
* data analytics to drive innovation and growth
* efforts to "monetize" sustainabilty strategies, such as valuations of natural capital impacts and dependencies


  • –present
    Professor of Marketing & Innovation, The University of Montana


  • 1989 
    University of Wisconsin-Madison, Ph.D. Marketing