Menu Close
The Conversation

Jason Pallant

17

Articles

56

Comments
Senior Lecturer of Marketing, Swinburne University of Technology

Jason is an applied researcher in Swinburne Business School with expertise in retailing and consumer services. He has almost 10 years experience researching and consulting in the retail industry.

He has presented domestically and internationally on topics including omni-channel retailing, big data, and retail innovations. He has been a regular commentator in national media outlets, appearing in outlets including AFR, A Current Affair, ABC News, Channel 9 News, and The Australian.

Experience

  • 2017–present
    Lecturer, Swinburne Business School
  • 2016–2017
    Associate Director, Australian Consumer, Retail and Services Research Unit, Monash Business School
  • 2011–2016
    Research Consultant, Australian Consumer, Retail and Services Research Unit, Monash Business School

Education

  • 2017 
    Monash University, PhD
  • 2011 
    Monash University, Honours degree in Marketing
  • 2009 
    Monash University, Bachelor of Arts/ Commerce

Publications

  • 2016
    Segmenting multichannel consumers across search, purchase and after-sales, Journal of Retailing and Consumer Services

Research Areas

  • Marketing (1505)
  • Marketing Research Methodology (150505)