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Programme Leader, MBA course, Abertay University

Dr Jason Turner is the Programme Leader of the MBA (Master of Business Administration) at Abertay University, specialising in marketing research, consumer buying behaviour and customer loyalty in the retail sector. He has worked in the area of retail and the customer/client interface for over 15 years and has published in and edited and reviewed for, national and International journals and conferences as well as writing for industry marketing publications. He provides consultancy to SME’s specifically in the areas of relationship marketing, product assortment, branding and marketing research and is actively involved in leading initiatives to improve the experience and employability prospects of University students and young learners in secondary schools through the use of real business scenarios.


  • 2013–present
    Programme Leader, Abertay University
  • 2007–present
    Lecturer in Marketing, Abertay University


  • 2012 
    University of Edinburgh, PhD
  • 2004 
    Abertay University, MPhil
  • 1998 
    Abertay University, MBA
  • 1995 
    University of Stirling, BA (Hons)


  • 2014
    Turner, J.J. and Gardner, T. Critical reflections on the decline of the UK High Street: Exploratory conceptual research into the role of the service encounter. , In: Musso, F and Druica, E. Eds. Handbook of Research on Retailer-Consumer Relationship Development, Hershey, PA: IGI Global
  • 2012
    Turner, J.J. and Borch, K. Store and satisfaction: An analysis of customer perceptions of self-scan checkouts, Journal of Marketing at Retail
  • 2012
    Turner, J.J. and Robertson, G. The Boots advantage card: The ‘advantage’ of customer loyalty, Journal of Marketing at Retail
  • 2011
    Turner, J.J. and Grant, J. Analysis of customer differentiation between the Tesco brand and manufacturer brands in the health and beauty product category, Journal of Marketing at Retail