Jeffrey E. Brand

Professor, Bond University

Professor Brand lectures on emerging media, interactive media industries, and research methods.

He has won national, institutional and student awards for his university teaching at two universities and in 2013 he was awarded a national Excellence in Teaching Citation from the Australian Office of Learning and Teaching.

Professor Brand’s research explores the social psychology of media audiences, their use of interactive media and the content regulation imperatives that arise from presumed media effects.

He is lead author of the Interactive Australia and Interactive New Zealand series of national computer games audience studies supported by the Interactive Games and Entertainment Association, and author (with Prof. Mark Pearson) of Sources of News and Current Affairs published in 2001 by the Australian Broadcasting Authority.

His current work explores the role of ICTs in purposeful, active ageing. Published work has explored computer game audiences with a focus on diffusion, policy, serious games, gamification and the convergence of books and games.

Other research publications have included news and current affairs, gender effects of media, media content stereotypes, and using mobile media as engagement tools in higher education.

Experience

2012–present

Professor, Bond University
1999–2012

Associate Professor, Bond University
1994–1999

Assistant Professor of Communication and Media, Bond University
1990–1994

Research Assistant, Michigan State University, Telecommunication
1989–1993

Graduate Teaching Assistant, Michigan State University, Telecommunication
1988–1989

Graduate Teaching Assistant, University of Michigan, Communication

Education

1995

Michigan State University, Doctor of Philosophy / Mass Media
1989

University of Michigan, Master of Arts (Kappa Tau Alpha)
1986

Grand Valley State University, Bachelor of Arts / Journalism

Research Areas

Communication And Media Studies (2001)