Dr Jeff Sommerfeld is a Queensland based research on energy policy. He is a former government advisor on energy and water issues. His thesis topic on “Residential customers and adoption of solar PV” used innovative research techniques to examine critical public policy.
His thesis citation states: “Policies encouraging consumer use of solar photovoltaic (PV) are promoted to reduce the impacts of climate change. To maximise benefits, the role of the consumer is critical as their adoption and use of renewable energy technology may, or may not, align with policy objectives of the energy professionals. The contribution of this research is it provides a better understanding of consumer interaction with solar PV technology. From this understanding, policy options can be developed and/or adapted to address technical and/or human-related issues that impact on the effectiveness of solar PV policy aimed at reducing peak demand and creating low carbon communities.”