Dr James Reid, is a senior lecturer in childhood studies at the University of Huddersfield. He qualified as a social worker and worked with children and families before moving to university teaching and research. He has undertaken projects developing services for vulnerable individuals and communities including working with Unicef in central Asia. More recently, his work has centred on the sociology of maternal and child health and questions of how women's experiences are understood and mediated by policy and practice. He has undertaken extensive scoping work in Finland, Vietnam and Zambia to understand the 'baby box' phenomenon and the potential of continuing colonisation.