Jingshi (Joyce) Liu

Jingshi (Joyce) Liu is an Lecturer in Marketing at Bayes Business School (formerly Cass), City, University of London. Her research interests include understanding how consumers respond to social factors such as income inequality and socioeconomic status, as well as psychological factors such as self-authenticity. Her research has been published in internationally recognized peer-reviewed academic journals, including Journal of Marketing Research, PLOS One, and Health Economics. Before joining City, University of London, Joyce received a Ph.D. in Marketing at the Hong Kong University of Science and Technology.