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Principal Lecturer in Learning and Teaching, University of Hull

Joel saw his first computer in 1977 aged 5; a Sinclair calculator and has been hooked ever since. In 1989, he started working with computers developing skills in graphic design, multimedia, web design and web development. His teaching career started in 1997 delivering further and higher education programmes to undergraduate level whilst continuing to design for high profile clients like Adidas, Fox kids, Asda, Walls and others.

Since 2009 he has undertaken projects with Kaplan Learning, Essex University and Northumbria University working on research projects in the fields of mobile teaching and learning workflows. In 2010 he set up iLearningUK to advise Educational institutions on suitable eLearning solutions.

iLearningUK has been supporting educational partners with eLearning projects and bids; from VLE's to Mobile technology in the classroom; developing strategy and writing eLearning into the curriculum. Please get in touch if you feel your institution is looking for support in any of these areas.

Joel is currently working at the University of Hull as a lecturer and advisor on all aspects of technology enhanced learning and pedagogy.

In 2014 he is taking projects forward in Learning Spaces, Electronic Management of Assessment, MOOCS and overseeing the development of online learning courses.

Specialties: Experience in managing complex projects, people and resources. Highly motivated and reliable with exceptional IT, customer service and presentation skills. Working with technology. Curriculum design and assessment strategies. Innovative pedagogies. 

Published work:
Bainbridge, J., Counsell, K., Grealy, F., Maharg, P., Mills, J. and O'Boyle, R. (2013). iPads in Legal Learning (iLEGALL): mobile devices in professional legal learning. European Journal of Law and Technology, 4(1).

Areas of research:
Virtual learning spaces and disruptive learning

Current passion is Minecraft.


  • 2019–present
    Principal Lecturer in Education, BPP University
  • 2017–2019
    Deputy Director of Learning and Teaching Enhancement, University of Hull
  • 2014–2017
    Teaching Enhancement Advisor, University of Hull


  • 1997 
    Durham College, PGCT (HE)
  • 1995 
    London Institute, BA (hons) Graphic design