John Cranfield is a Professor in the Department of Food, Agricultural and Resource Economics (FARE) at the University of Guelph. His research focuses on the economics of consumer behaviour and demand analysis at the individual, household and market level (largely in relation to demand for food and food products), innovation in the agri-food and biotechnology sectors, and economic history. John served as President of the Canadian Agricultural Economics Society in 2012-2013, and has acted as a Guest Editor on two special issues of the Canadian Journal of Agricultural Economics. A noted expert on the economics of food, John appeared on an episode of TVO’s The Agenda on “Feeding the World 2050”, and has testified before the House of Common’s Standing Committee on Agriculture and Agri-Food, and the Canadian Senate’s Standing Committee on Agriculture and Forestry.
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