John Lynch is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology. Lynch studies the psychology of consumer decision-making, with a focus on consumer financial decision-making since coming to University of Colorado. His recent work also addresses public policy issues related to consumer protection. He is past member of the Academic Research Council of the US Consumer Financial Protection Bureau.
In addition to studying consumer decision-making, about a quarter of Lynch's work concerns validity issues in research methodology, including mediation analysis, estimating conditional effects in moderated regression; the value of conceptual replication relative to “direct” replication; and the perils mischaracterizing empirical findings based on null hypothesis statistical tests.
Experience
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2018–2024University of Colorado Distinguished Professor, University of Colorado-Boulder
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2022–2024Executive Director, Marketing Science Institute
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2009–2018Ted Anderson Professor, University of Colorado-Boulder
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2003–2009Roy J. Bostock Professor of Marketing, Duke University
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1996–2003Hanes Corporation Foundation Professor of Business Administration, Duke University
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1993–1996Graduate Research Professor of Marketing, University of Florida
Honours
Fellow of the American Marketing Association; Fellow of the Association for Consumer Research; Fellow of the American Psychological Association/Society for Consumer Psychology; Paul D. Converse Award for Outstanding Contributions to the Science of Marketing; Society for Consumer Psychology's Distinguished Scientific Achievement Award
- Boulder, Colorado, U.S.
- Website
- @jglynchjr
- Article Feed
- ORCID
- Joined
