Jonathan Schroeder

William A. Kern Professor in Communications, Rochester Institute of Technology

Schroeder has a B.A. in Psychology from the University of Michigan and an M.A. and Ph.D. in Social Psychology from the University of California, Berkeley. Schroeder has published widely on the intersections of branding, identity, media, and visual culture.

He teaches courses in Strategic Communication and Visual Communication. He also chairs the Kern Conference in Visual Communication and organizes the Kern Speaker Series at RIT.

He has held visiting appointments at London School of Economics (Department of Media and Communications), Göteborg University, Sweden (Centre for Consumer Science), University of Auckland, New Zealand (Centre for Digital Enterprise), Bocconi University in Milan (Program in Fashion, Experience, and Design), the Indian School of Business, Hyderabad (Marketing Department), and Wesleyan University (Center for the Humanities).

He serves on the editorial boards of the journals Critical Studies in Fashion and Beauty, European Journal of Marketing, Innovative Marketing, International Journal of Indian Culture and Business Management, Journal of Business Research, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory and Visual Methodologies.

Professor Schroeder is a frequent speaker at academic and industry seminars, as well as a regular media commentator. He is a Trustee of the George Eastman Museum, a Fellow of the Institute for Brands and Brand Relationships, and an Advisory Board Member of the Race in the Marketplace Forum.

Experience

  • –present
    William A. Kern Professor in Communications, Rochester Institute of Technology
  • 2004–2010
    Chair professor, University of Exeter
  • 2003–2004
    Professor, Royal Institute of Technology, Stockholm
  • 2001–2003
    Senior lecturer, Royal Institute of Technology, Stockholm
  • 1999–2001
    Visiting researcher, Royal Institute of Technology, Stockholm
  • 1996–1999
    Associate professor, University of Rhode Island
  • 1990–1996
    Assistant professor, University of Rhode Island