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Senior lecturer in Digital Marketing & Social Media, Auckland University of Technology

Actively researching topics around children's social media use to engage with brands and social influencers; looking at children's vulnerability in online contexts and how this arises, and deepening our understanding of children's online brand communications literacy. These topics are extended from my doctorate work. Worked as a marketer in commercial settings for many years and I also have a Masters degree in psychology, which is very helpful for my research work.

Experience

  • –present
    Senior Lecturer in digital marketing & social media , Auckland University of Technology

Education

  • 2015 
    AUT, PhD Marketing