Katherine Duffy

Katherine is a Senior Lecturer in Marketing at the Adam Smith Business School. Her research interest lies broadly within consumer culture and explores two research domains: 1) sustainability and circularity 2) the digitalisation of consumption. Her approach is qualitative and interpretivist.

Her research is published in a range of international journals including Journal of Management Studies (FT50), Journal of Business Research, Consumption Markets and Culture, Journal of Retailing and Consumer Services, Journal of Marketing Management and Gender Work and Organisation.