I am a Professor in Human Neurophysiology and also hold a Senior Fellowship of the Higher Education Academy. Since 2011 I lead the Sport and Exercise Science Research Centre at London south Bank University. I conduct fundamental and applied research to study the health benefits from physical activity, nutrition, physical modalities and environmental factors. I frequently consult national and international funding bodies, regulatory agencies, sports governing bodies, charities, start-ups, and businesses on the design, development and evaluation of novel health-, performance- and fitness-enhancing technology and programs.