Kristen Ferguson

Kristen Ferguson is an assistant professor of marketing at the University of Notre Dame's Mendoza College of Business. Her research examines the intersection between creativity and innovation, consumer emotions and social influences, where she applies innovative methods such as virtual reality (VR) technology and Google Ads studies. She teaches foundations of marketing at the undergraduate level. Ferguson earned her bachelor's and master's degrees from Manhattan College and her doctorate in business from the University of Connecticut.