Linda currently straddles academia and industry as an Honorary Associate of the UTS Business School, and a consultant in human-centred design and digital transformation.
In her previous role, Linda was director of the Masters in Creative & Cultural Industries Management within the UTS Business School. Aimed at those who have trained in these sectors but are moving into management positions, the program brings together a diverse range of people from publicly-funded visual and performing arts institutions, small commercial creative organisations, as well as tech start-ups and microbusinesses. Graduating students work at the forefront of the Experience Economy, leading the way in designing innovative cultural / creative products and services which are accessible to all.
She is working on her third book Technologies of Refuge: Rethinking Digital Divides, which is a culmination of her research on the design of available, accessible and affordable technology products and services for marginalised communities such as refugees. Her second book, Digital Experience Design: Ideas, Industries, Interaction (Intellect Books) chronicles the diverse backgrounds of practitioners in the dot.com world, and subsequently, the theories, ideas, models and frameworks they bring and apply to the design of technologically mediated experiences. Her first book, Virtual Ethnicity: Race, Resistance & the World Wide Web (published by Ashgate) is concerned with how technology is appropriated by those with limited access to it, as well as the problems and possibilities which arise when technology is made available to minority groups. It draws from the disciplines of technology studies, media/communication studies, and anthropology/cultural studies. This cross-disciplinary approach also informs her teaching and research on digital creative industries, project management processes and practices, and user experience design.
Previously, as director of postgraduate programs in interactive multimedia, Linda supervised numerous Masters of Interactive Multimedia (MIMM) students whose work has been recognised by the the Australian Interactive Media Industry Association's annual awards.
Linda has previously taught and/or conducted research at the universities of London, East London, North London, Miami and Western Sydney. Returning to Sydney from London in 1999 to catch the tail-end of the dot.com boom, she worked in the interactive imedia industry in Executive Producer and Project Manager roles with clients ranging from government departments to telcos to artists. In terms of service to multimedia education and the arts, she has assisted digital media artists in marketing and distributing their work. Digimatter was established in 1999 in response to the lack of representation of artists working with new media by the commercial gallery system. It has sold digital artworks to educational institutions, art organisations, specialist retailers, as well as individual collectors all over the world.