Dr. Talay studies strategic marketing problems related with product competition among firms along with the global co-evolution of products, companies, and industries. He is currently involved in a set of large-scale projects that examine the drivers of new product success in different environments. His prior research involves the analyses of how and why innovations influence competitiveness over time, drivers of success and failure in inter-firm collaborations for new product development, and global evolution of brands.
In the course of his research, Dr. Talay has worked on automotive, pharmaceutical, entertainment, and retailing industries. His work has appeared in top-tier business journals such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, and the Journal of Product Innovation Management.