Malcolm is an "amusement academic" and Queensland University of Technology PhD candidate developing a model to describe what customers want from virtual reality amusement experiences.

He also produces educational video, media and VR for universities and has an advertising background producing TV, commercials, documentary and multimedia projects. He has produced two broadcast television series for SBS and ABCTV, has presented his research in over 50 TV, radio and print interviews, and has delivered two TEDx talks.

His latest film is an international documentary undertaken as part of a research Masters entitled 'Signature Attraction' - asking why rollercoasters exist.


  • 2013–present
    Amusement Academic, QUT


    Queensland University of Technology , PhD
  • 2016 
    Queensland University of Technology, Master of Fine Arts (Research)