Mareike joined the Information Systems & Management Group in 2016. Previously she worked as a postdoctoral researcher in the IOMS Department at the Stern School of Business, New York University (2015-2016). She received her doctoral degree in Business Administration/Management at the University of Hamburg (2012-2015).
Her research focuses on collaborative consumption or so-called "sharing economy" services, platforms, online consumer behaviour, and digital trust. Among others, she worked with data from users of bike sharing systems, car-sharing offers (car2go), accommodation sharing services (Airbnb), online dating apps, and ride-sharing platforms (BlaBlaCar).
Mareike holds a M.Sc. in Management from the London School of Economics and a B.A. in Communication/Media Science and Political Science from the Ludwig-Maximillians-University in Munich. Furthermore, she was a visiting student at the Institut d'Etudes Politiques de Paris (Sciences Po), France.
Before starting her career in academia she worked in Policy Coordination and International Governance for the United Nations (UNEP) in New York on topics such as sustainable development, climate change, and the green economy.
Mareike received numerous awards and scholarships. She was nominated for the William H. Newman Award for Best Paper Based on a Dissertation (Academy of Management 2015) and received the RESER Founders' PhD Award for Outstanding Performance as a Young Scholar (European Association for Research on Services 2014). Among others she was awarded with generous grants by the Fritz Thyssen Foundation and by the German Academic Exchange Service (DAAD).
Her work has been presented at numerous international conferences, including ICIS (International Conference on Information Systems) and AOM (Academy of Management).