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Professor of Marketing, University of South Australia

Professor Mariana Sigala is Professor of Marketing at the University of PIraeus. She has previously been the Professor of Tourism and Director of the Centre of Tourism & Leisure Management (CTLM) at the University of South Australia Business School (2015 - 2021).

Professor Sigala has a PhD from the University of Surrey as well as a Certificate of Advanced Academic Studies from the University of Strathclyde and an MSc in Tourism Management from the University of Surrey.

Professor Sigala is a widely published authority in the area of Service Operations Management and Information and Communication Technology (ICT) applications in Tourism and Hospitality. She also has an interest in e-learning models and pedagogies, having published several research studies in these areas. Professor Sigala’s research is multi-award winning featuring several best paper awards in international conferences and academic journals, such as papers published in the International Journal of Contemporary Hospitality Management and the International Journal of Hospitality Management.

Professor Sigala is the Founding Chair of the ICHRIE Johnson and Wales Case Study Competition and Publication Series. She is also currently the co-editor of the international journal Journal of Service Theory and Practice, the Editor-in-Chief of the Journal of Hospitality & Tourism Management and the advisory editor of the International Journal of Hospitality & Tourism Cases.

Professor Sigala has also served on the Board of Directors of the International Federation of Information Technology, Tourism and Travel (IFITT) (as Membership Director); the International Council on Hospitality, Restaurant and Institutional Education (I-CHRIE) (as Research Director, 2008 - 2010); the Hellenic Association of Information Systems (HeAIS) (as Publicity Director); and the Executive Board of the European Council on Hospitality, Restaurant and Institutional Education (EuroCHRIE) (as President, 2004 - 2005).

In 2016, she has been awarded the prestigious EuroCHRIE Presidents’ Award for her lifetime contributions and achievements to tourism and hospitality education. Since 2020, Professor Sigala is a research fellow of the CAUTHE Fellows College.

Experience

  • –present
    Professor of Tourism, University of South Australia
  • 2016–present
    Director of the Centre for Tourism & Lesiure Management, University of South Australia

Education

  • 2001 
    University of Surrey, phD in Information systems and tourism