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Associate Professor of Marketing, Schulich School of Business, York University, Canada

Markus Giesler is an associate professor of marketing at the Schulich School of Business (York University) and the director of the Big Design Lab, a think tank that explores market-level design questions with public and private organizations. Markus is an expert on marketing and consumer behavior with a focus on the sociology of market creation and customer experience design. His research has been published in the Journal of Consumer Research and the Journal of Marketing.


  • –present
    Associate Professor of Marketing, York University, Canada


  • 2005 
    York University, Schulich School of Business, Consumer Research


Poets & Quants 40 under 40, MSI Scholar 2018