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Professor of Marketing, Schulich School of Business, York University, Canada

I am a consumer researcher and Professor of Marketing at the Schulich School of Business (York University). My research examines how markets dynamically shape human behavior, often in the context of new technologies.


  • –present
    Associate Professor of Marketing, York University, Canada


  • 2005 
    York University, Schulich School of Business, Consumer Research


Poets & Quants 40 under 40, MSI Scholar 2018