Markus Wohlfeil

Lecturer in Marketing, University of Stirling

Dr Markus Wohlfeil holds an MBS (by research only) and a PhD from Waterford Institute of Technology/Ireland. I'm a self-confessed film buff and devoted fan of the film actress Jena Malone, my research interests are in the fields of celebrity fandom, the experiential consumption of films, film tourism, film marketing and the film industry in general. Moreover, as punk has played a major role in growing up and my life thereafter, I have become fascinated by its many inherent and often contradictory myths, stereotypes and stories and decided to go onto an (auto-)ethnographic journey into the different punk subcultures and communities.

Hoping that someone may be interested in reading his work, Markus has already published in a variety of academic journals and conference proceedings.

Experience

  • 2015–present
    Lecturer in Marketing, University of Stirling
  • 2010–2015
    Lecturer in Marketing & Consumer Behaviour, University of East Anglia
  • 2007–2010
    Lecturer in Marketing, University College Cork
  • 2003–2005
    Teaching Assistant, Waterford Institute of Technology

Education

  • 2014 
    University of East Anglia, Postgraduate Certificate in Higher Education Practice
  • 2011 
    Waterford Institute of Technology, PhD
  • 2005 
    Waterford Institute of Technology, MBS (Research only)
  • 2001 
    Dundalk Institute of Technology, BBS (Hons)
  • 1992 
    Industrie- & Handelskammer Braunschweig, Kaufmann im Einzelhandel - Sportartikel
  • 1989 
    Gymnasium Martino-Katharineum, Braunschweig, Fachhochschulreife

Publications

  • 2015
    Morris B. Holbrook, Subjective Personal Introspection and the Hunger Games: A Young Reseacher's Introspective Perspective, Legends in Consumer Behaviour: Morris B. Holbrook, Volum 10 - Qualitative Methods Part III (Ed.: Jagdish N. Sheth & Stephen J. Gould)
  • 2012
    “Saved!" by Jena Malone: An Introspective Study on a Consumer’s Fan Relationship with a Film Actress, Journal of Business Research
  • 2011
    “The Book of Stars": Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach, European Advances in Consumer Research
  • 2009
    Getting Lost Into the Wild: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach, Advances in Consumer Research
  • 2008
    Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of "Pride & Prejudice", European Advances in Consumer Research
  • 2007
    Like Being a Guinness Drop in a Freshly-Poured Pint: Consumer Motivations to Participate in the Guinness Storehouse, The Marketing Review
  • 2006
    Consumer Motivations to Participate in Event-Marketing Strategie, Journal of Marketing Management
  • 2006
    Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement, European Advances in Consumer Research
  • 2006
    Communicating Brands Through Engagement with “Lived” Experiences, Journal of Brand Management
  • 2005
    Event-Marketing as Innovative Marketing Communications: Reviewing the German Experience, Journal of Customer Behaviour