Martin Reimann is an Assistant Professor of Marketing at Eller College of Management at the University of Arizona. His research deals with experiential consumption (aesthetics, food choice) as well as relationships (trust in social exchange, brand relationships). Martin’s research utilizes different methodologies, including psychometric measurements, recordings of behavior, and brain imaging, to study and triangulate diverse phenomena in consumers’ judgments and choices. His research has been published in the Proceedings of the National Academy of Sciences (PNAS), the Journal of Experimental Psychology: Applied, and the Journal of Marketing Research, among other outlets. For his work, Martin Reimann has received several awards, including the Consumer Behavior Rising Star Award by the American Marketing Association and the JCP Young Contributor Award by the Society for Consumer Psychology. Martin Reimann founded the Journal of Neuroscience, Psychology, and Economics, a quarterly publication by the American Psychological Association.