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Assistant Professor, EM Lyon Business School

Massimo Airoldi, PhD, is Assistant Professor at EMLYON Business School and member of the Lifestyle Research Center. As sociologist and consumer researcher, his main research interests are: social media platforms, digital research methods, big data, consumer culture, algorithms and AI. He authored and co-authored articles published in journals such as Poetics, Information, Communication & Society and International Journal of Social Research Methodology.


  • –present
    Postdoctoral researcher, EM Lyon