Maxim Voronov

I conduct research on the dynamics of social change at organizational, industry and societal levels. I am especially interested in how people and organizations deploy cultural resources to bring about or resist social change. I have studied the role of emotions in social change, the role of social movements in creating popular support for local products, and organizations’ efforts to promote new ideas. I am currently conducting several projects that examine the role of authenticity in business and in society at large. My work appears or is forthcoming in such leading management journals as Academy of Management Review, Academy of Management Journal, Journal of Management Studies, and Harvard Business Review, among others.